Emirati filmmaker Ali F. Mustafa with collaborators Mohammed Al Turki, Mohamed Hefzy and Paul Baboudjian.


In twofour54‘s recent newsletter: news on a a music rights deal with Sony, 1200 filmmakers attending TROPFEST Arabia workshops, Abu Dhabi Film Festival announcing first recipients of the US$500,000 SANAD fund and twofour54 supporting Ali Mostafa on his new feature film ‘A to B’


Three highlights from the newsletter:

  • Over 1,200 aspiring filmmakers attend TROPFEST Arabia workshops in 15 cities across Middle East & North Africa region

More than 1,200 aspiring filmmakers joined TROPFEST Arabia’s ‘rough-cut’ workshops held in 15 cities across the Middle East and North Africa (MENA) region this year.

During the two-hour sessions hosted by renowned filmmakers from the region, participants learned how to make a great short film and how to successfully submit an entry for this year’s edition of TROPFEST Arabia.

The sessions covered the filmmaking process and offered practical guidance and basic information on making a short film, further empowering the young filmmakers to begin their creative process.

A select number of workshops were attended by local guest filmmakers and TROPFEST Arabia finalists from previous years, who were invited to share their top tips on film development in the region; their real life experiences; and to answer questions about the festival.

  • Abu Dhabi Film Festival announces first recipients of the US$500,000 SANAD fund 2013

16 grant recipients from the first cycle of the Abu Dhabi Film Festlval‘s SANAD Fund for 2013 were announced at the Cannes Film Festival. The grantees were selected out of 112 applications. SANAD, which means ‘support’ in Arabic, awards a total of US$500,000 in grants each year to Arab filmmakers during either the development or post-production phase of their film projects. The Abu Dhabi Film Festival (ADFF) is powered by twofour54 and the SANAD fund is an integral part of its support for Arab filmmaking.

  • twofour54 supports Ali Mostafa on his new feature film ‘A to B’

‘Emirati filmmaker Ali F. Mostafa, famed for the award winning 2009 film, ‘City of Life’, announced his new feature film, ‘A to B’, during the Cannes Film Festival. The heart-wrenching, yet humorous road-movie will begin production in the UAE in October and is supported by twofour54 Abu Dhabi.’

‘Joining Mostafa, who is directing the film, are Egyptian writer and producer Mohamed Hefzy (producer of films such as Microphone, Tahrir 2011, and My Brother The Devil – NvdL), Lebanese producer Paul Baboudjian and Saudi film producer Mohammed Al Turki (producer of ‘Arbitrage’ with Richard Gere a.o. NvdL).’

‘Production on the movie will begin at the end of October, with a six-week shoot planned across the region including Abu Dhabi (UAE), Oman, Jordan and Lebanon. The movie will feature cameo appearances by leading stars from the Arab world.’

‘Speaking about their contribution to the movie, Noura Al Kaabi, Chief Executive, twofour54 Abu Dhabi, said, “We are proud to support Ali in his latest project. ‘A to B’ is an engaging and entertaining story which will connect with audiences across the region. We are especially excited to be able to support such a talented assembly of Arab talent highlighting the growth of the film industry from the Gulf centred in Abu Dhabi. This continues twofour54’s commitment to support and showcase UAE National creative talent as we establish Abu Dhabi as the region’s leading media hub.”
Mohamed Hefzy commented “This is a story so Universal yet so Arab, and I’m proud to be working with such a diverse group of talent”.’

In nowadays movie making sponsoring is never far away, and such is the case here too: ‘The movie will also feature the Range Rover Evoque as part of an existing collaboration between luxury automotive brand Land Rover and Ali F. Mostafa, who helped launch the car in the MENA region.  Globally, Land Rover vehicles have featured in many iconic international films including Skyfall, and ‘A to B’ is the first time product placement has played such a major role in a UAE film.’



Author: Neil
Location: Posted on: Thursday, July 25th, 2013